Carolin Roth X Lara Stalder and André Stöckli
Beyond logos: How banks support sports and culture
Lara Stalder and André Stöckli discuss what lies behind sponsorship and how banks contribute to Switzerland's sports and cultural landscape.
Banks and Sponsorship – what many perceive as just a logo on a jersey or a branded banner actually means far more to numerous sports and cultural clubs. Behind this lies a deep-rooted regional presence and a broader sense of social responsibility. Lara Stalder, an ice hockey player for EV Zug and the Swiss national team, and André Stöckli, Head of Sponsorship & Events at Raiffeisen Switzerland, discuss why sponsorship is indispensible and how banks in Switzerland contribute to it.
The podcasts are available — by episodes — in German or French.
Ice hockey player
Lara Stalder
Lara Stalder is an ice hockey player for EV Zug in the Postfinance Women's League and captain of the Swiss national team. After completing her bachelor’s degree in Minnesota, USA, and her master’s degree in Linköping, Sweden, she returned home in 2022 to her club of choice, EV Zug, both as a player and in a professional position. In addition to her unique career in Swiss ice hockey, she remains deeply committed to women’s sports, serves as a role model, and inspires the next generation of young female ice hockey players.
Head of Sponsorship & Events at Raiffeisen Switzerland
André Stöckli
André Stöckli has been Head of Sponsorship & Events at Raiffeisen Switzerland since 2015. After completing a banking apprenticeship and a degree in business administration, he worked for several years at PWC Consulting in the field of strategy and advisory, and afterward as a freelance consultant and project manager. In 2010, he earned a master’s degree in sports management from AISTS Lausanne and switched to the marketingsponsorship field allowing him to combine his professional and personal interests in sports.
Host
Carolin Roth
Carolin Roth is a financial journalist, moderator and reporter boasting over 17 years’ experience with CNBC International in Zurich and London, where she has presented live programmes on financial markets, business and politics for an international audience. She now works on a freelance basis for NZZ Connect, Handelsblatt and Forbes, among others, and moderates conferences on such topics as sustainable investment, geopolitics and the digital transformation. With her excellent specialist knowledge, international experience and self-assured manner, she makes complex economic relationships easy to understand, be it on stage, in the studio or on a podcast.
