Carolin Roth X Markus Boss and Stefan Vogler
Banks and their reputation
Markus Boss and Stefan Vogler exchange views on the image of Swiss banks, the level of trust they enjoy among the population, and why a strong reputation cannot be based on statistics alone.
Stability, security, reliability – these are the values Swiss banks stand for. The latest "Banking Monitor" survey by Swiss Banking on the Swiss banking centre shows that 83% of respondents are satisfied with their primary bank. At the same time, criticism towards the Swiss banking centre is gaining traction in the public eye. So how does the image of banks in Switzerland really stand? What do customers think of their primary bank, and what expectations need to be met? Markus Boss, CEO of Regiobank Solothurn, and brand expert Stefan Vogler weigh in.
The podcasts are available — by episodes — in German or French.
CEO of Regiobank Solothurn AG
Markus Boss
Markus Boss has been CEO of Regiobank Solothurn AG since 2002. He is regarded as an advocate of responsible banking, who promotes innovation to meet evolving customer needs without compromising tradition. Boss is also active in several regional boards, serving as chairman of the board of EFIAG and as a board member of the Swiss Regional Banks Association, IG Leasing AG and Rythalle Solothurn AG.
Brand expert and communications consultant
Stefan Vogler
Stefan Vogler is a brand expert and communications consultant. In 2003, he co‑authored the book Banks & Brands with a banking professor and a trademark lawyer. Prior to that, he served as Chairman & Managing Partner of Grey Switzerland, part of the Grey Global Group and the WPP Holding. Today, Vogler is a board member, lecturer and program director of the CAS Marketing & Communication for SMEs at the Zurich University of Applied Sciences, and co‑host of the podcast stefanundstefan, which covers current topics in communication, marketing, and leadership.
Host
Carolin Roth
Carolin Roth is a financial journalist, moderator and reporter boasting over 17 years’ experience with CNBC International in Zurich and London, where she has presented live programmes on financial markets, business and politics for an international audience. She now works on a freelance basis for NZZ Connect, Handelsblatt and Forbes, among others, and moderates conferences on such topics as sustainable investment, geopolitics and the digital transformation. With her excellent specialist knowledge, international experience and self-assured manner, she makes complex economic relationships easy to understand, be it on stage, in the studio or on a podcast.
